Wednesday, September 5, 2012

Am I Living the Gangnam Style?

If you are one of the more than 100 million viewers of the Gangnam Style video than the thought has probably crossed your mind, "What in the world is this video about?"

Some Americans have, on the surface, viewed this video as simply random images of Koreans dancing around in an erotic or silly manner. Others have viewed the narrative as a social-political statement about the rich playboys and gangsters that "live so large while leaving so little for the rest of us", as Catwoman from Dark Knight Rises would've put it.

It makes sense that this could be an 'Occupy Korea' statement when you find out that Gangnam is a city in South Korea known for its lavish consumption, being described as a 'Beverly Hills meets Las Vegas', according to Tanya Jo Miller's Huffington Post article. I would even go so far as to compare it to the citizens living in the capitol of Panem in The Hunger Games, innocuously unaware of the plight the rest of the country must face.

To be truthful, I don't know what is or is not being implied by this video... if PSY (the artist) is promoting or condemning the lavish 'Gangnam Style'... but either way, I can certainly understand the 1% vs 99% perspective. I looked up the lyrics and lyrically it reminds me of Cake's Short Skirt, Long Jacket where PSY describes the kind of gal he wants to be with and the kind of guy he wants to be. One line touts the value of a girl who knows how to cover herself while, at the same time, being sexier than the girl who bares it all. Sex for the sake of raw lust does not seem to be celebrated but touted as unsatisfying when compared to real 'style'.

PSY is definitely not condemning consumption or enjoying nicer things in life, but he could very well be warning us of the extreme temptation to gorge ourselves on culture, consumerism, and copious living. What do you think? Let us know by commenting below.

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